Why seasonality matters
Fresh fruit and vegetable supply changes over the year. Harvest periods influence product choice, available quantities and the time needed to prepare an order. A seasonal purchasing plan helps buyers discuss realistic requirements rather than relying on an unchanged catalogue throughout the year.
Start with your market’s demand
Review the varieties and pack formats your customers need. Combine your recent sales pattern with planned promotions and your available storage space. An order that suits your expected demand is usually easier to handle than a larger purchase made without a delivery and sales plan.
Confirm availability for the shipment
A published season is a planning guide, rather than a guarantee of stock on a particular date. Ask the supplier to confirm variety, grade, quantity and expected readiness for the shipment. Weather and sourcing conditions can affect availability, so clear communication remains important even within the typical season.
Consider the full delivery schedule
Allow time for product selection, packing, loading and transit. Discuss the intended destination and product handling requirements before confirming the quotation. For fresh produce, delays and unsuitable storage can reduce the usable life of the product.
Keep a flexible purchasing plan
When a preferred variety is unavailable, discuss alternatives that still suit your customers. Review each order against current demand and availability. A practical schedule with agreed quantities and specifications supports a more consistent working relationship with your supplier.
Plan your next order
Contact Ilker Food to discuss your product requirements, expected quantities and delivery destination. Contact our team.